Home Staging
Staging is the art of preparing a property for sale and is an effective marketing tool. Staged properties create the all-important outstanding first impression, create memorable moments and attract more viewings.
A competitive edge is needed to sell your property in today’s market. Staging places the property at its best condition to sell it in the shortest time possible at the best price. Staging increases targeted buyers’ interest and emotionally connects them to the property. The buyers are able to envision themselves living their dream lifestyle and immediately move in emotionally.
Staged properties sell quicker and for top dollar.
Your property becomes a sellable product to be marketed to buyers for all its compelling features.
Staging a property is a three-step process:
- Consultation:
A thorough professional assessment of the property with an objective “buyer’s” eye is followed by a personalized report detailing room by room recommendations. An evaluation of the work to be done (room functions, furniture placement, packing/storing excess items, etc.) and available time frame is established. Silklaur Design utilizes as many of the owner’s furnishings as possible and if required offers the option to supplement with rental furnishings.
- Completion of Recommendations:
Recommendations may include de-cluttering, de-personalizing, cleaning, painting, editing furniture items, etc. to create a neutral environment. Silklaur Design has access to trades if you require assistance completing any of the consultation recommendations.
- Showcasing:
Once the recommendations are complete, working within your budget and timeline, Silklaur Design will transform your property. Using buyer psychology, we will create the illusion of space by strategically placing furnishings and artwork maximizing the visual footage. The property’s best features are highlighted and any potential negatives are downplayed.
Showcasing is the most crucial step in securing the best price for the property.
Contact Silklaur Design at (905) 541-0769 to maximize your property’s potential and secure the best price.
Monies invested in staging your property will be less than your first price reduction if the property is listed unstaged!
Home Owners
Vacant Properties
Vacant properties are harder to sell, encouraging low offers.
A lack of sound absorption creates uninviting echoes. Empty rooms are cold, leaving nothing to focus on but the negatives.
Buyers have difficulty gauging the size and functionality of a room without furniture. Staging provides a visual point of reference.
Silklaur Design rents a wide range of up-to-date quality furnishings and accessories to showcase your property at its finest. Furniture influences the buyer’s impression of the property.
Occupied Properties
Many sellers are house blind and have a misconception you can just sell a house “as is”. They have lived there so long they don’t see the imperfections any more.
Buyers know and remember only what they see, not the way it will be. First impressions are lasting impressions and positive perception of your house is critical. Potential buyers will tour the property seeking to validate their first impression. Sales are decided emotionally and then justified logically.
Buyers cannot be expected to look past your decorating style, clutter and personal collections. Nor do buyers want to inherit your list of deferred maintenance. A buyer will pay more for a house if it satisfies their needs and is move in ready. You could be competing with brand new construction.
We can assist in de-cluttering and organization to scale down homeowners’ possessions and arrange temporary storage or removal if required.
Staging sets the scene for many potential buyers to mentally move in right away. We showcase real life use of space so that buyers feel an immediate connection to it, making the property warm, spacious and inviting. We endeavor to use your existing furnishings, supplementing your belongings with rental inventory if required.
Can you afford to sell your property in “as is” condition and accept low offers? If you aren’t staging your listing you are competing with, and helping sell, the ones that are.
Realtors
Professionally staged properties have a competitive edge over other homes. Your image is enhanced, attracting more agents who know your listings always show well. This results in properties selling faster at the best possible price, decreasing your advertising costs. Satisfied clients provide referrals.
Staged properties show easier, create better virtual tours and encourage showings. Staged properties sell for more money in a fast market and sell faster in a slow market.
Silklaur Design provides full consultations and professional showcasing including rental furniture and accessory items when required. We are trained to handle homeowner objections, challenges and sensitive issues while protecting the client relationship with you.
Why market homes not ready for sale? Ensure that a professionally staged property is a first priority for your client.
Furniture & Accessory Rentals
Dated furniture makes a home feel passé. Vacant rooms appear smaller in size and create difficulty for buyers visualizing themselves living in the space.
A fresh, currently decorated property sells quickest. Silklaur Design has an up to date, extensive furniture and accessory rental service to ensure you have the right pieces to highlight your home.
A variety of sizes and styles from large scale furniture to the smallest accessory enables us to create the desired atmosphere to attract targeted buyers to your property.
Contact us whether you need to fully furnish a large vacant home, or simply update areas lacking current trends.
Your New Home
Whether you are downsizing and confused as to what to keep, or not sure how your furnishings will look in a different space; Silklaur Design can help you visualize your own belongings in someone else’s home or a vacant property.
We can accompany you on your property search, or review blueprints.
A furniture layout is created using your existing furnishings or any new furnishings you may be purchasing. Your belongings will be seen in a new light providing you with a whole new look.
Let us guide you in pre-move organization as you sort, purge and pack.
We can be in attendance to assist with unpacking and placement of items in your new surroundings.
